Be the Brand's Workshop with Beacon Global Strategies in Downtown DC

Written By Madeline Fetterly

Thank you Beacon Global Strategies for hosting Be the Brand Collective at a recent workshop!

The theme of our workshop was "How to Leverage LinkedIn to Accelerate Individual and Company Goals" and the kicks off a summer long project with BGS and Be the Brand.

The data will tell us that messages put out from individuals are proven to be 80% more effective than content put out from a company account. This means that cultivating strong talent voices is a highly visible and effective marketing strategy.

And more and more thought leadership is one of the most effective tools an organization can use to demonstrate it's value to customers.

Thank you to the BGS team for a great kick off and we look forward to our work together this summer! Amanda Fedich Clay Ratcliffe

Madeline Fetterly
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